The team at Every Man Jack reached out with the goal of creating an “agency-level” commercial entirely in-house. While they were already succeeding with UGC-level content, they wanted to demonstrate that higher-level, narrative-driven marketing could have an even stronger impact on customers.

Together, we developed scripts, storyboards, and a cohesive creative approach. Drawing on my production background, I helped shape the concept to fit their budget while sourcing the crew, equipment, and cast needed to bring it to life. My role extended beyond consulting—I also served as Director of Photography, leading the camera department to execute our shared vision.

I love projects where I can be involved from the earliest stages and make the greatest possible impact. This one was exactly that—a true collaboration where creative ideas and technical expertise came together to produce something exceptional.