DEMOCRACY HEROES

[PRESS PLAY →]

CLIENT:
I am Voter
Headcount
The Rockefeller Foundation
Morning Joe at MSNBC

PRODUCTION COMPANY:
Dorsey Studios

NICK’S ROLE:
Executive Producer + Director

OVERVIEW

Only 49% of young voters are committed to voting in the next Presidential election, largely due to a belief that their vote won’t make a difference and a lack of faith in political parties. While some seek change, there is a need to empower and motivate this group to actively engage in the election process.

In the lead-up to the 2024 election, two major nonpartisan organizations - I am Voter and HeadCount teamed up with MSNBC’s “Morning Joe” and The Rockefeller Foundation to launch the inaugural Democracy Heros list.

This initiative recognized civic leaders making a real impact in their communities, highlighting their contributions to strengthening Democracy.

THE DETAILS

THE CHALLENGES

NO. 001
Capture interviews and footage of 22 different subjects across 14 cities in a 2 week span.

NO. 002
Maintain a cohesive creative style between various locations, subjects, and crew.

NO. 003
31 final deliverables on a tight deadline. These videos needed to play live at the Inaugural Democracy Hero’s Dinner leaving us with 8 weeks for post production.

NO. 004
A lot of stakeholders. With so many groups involved in a project of this scale, it’s always a challenge to balance each team's needs and feedback.

THE PROCESS

NO. 001 | PRE PRODUCTION

Identify key events or locations we could film our subjects.
Find local crew in each city to help capture footage and conduct interviews.
Develop a creative deck to share with local crew to keep the footage and storytelling cohesive across locations and subjects.
Create a streamline post production process to deliver over 60 video assets in less than 3 months from shooting.

NO. 002 | PRODUCTION

Remotely direct local crew during filming - Often multiple shoots in the same day.
Organize media transfers from 14 different shooters across the country.

NO. 003 | POST PRODUCTION